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THE SYDNEY MORNING HERALD - 24 HOUR NO BRUSH CHALLENGE FEATURE!

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Australian professional hair detangling brand, Dessata, is launching a campaign with national youth organisation Headspace. Dessata has partnered with the mental health initiative to raise awareness and funds to assist in the development of mental, physical, vocational and substance-related support programs.

According to the organisation one in four people under 25 have experienced a mental health issue in the past 12 months.

To usher in the collaboration Dessata has released an exclusive range of brushes titles All You Need is Love, with $5 from every brush sold donated to the charity. Available in three sizes of ergonomic brushes, the campaign pays homage to the flamboyant prints of the 'flower power' era and celebratespeace, love, equality and freedom.

As part of the new partnership, both brands have also created the #24hournobrushchallenge, a social media movement that encourages consumers to post images after going 24-hours without brushing their hair to raise awareness around Headspace's work and to test the efficiency of the product which promises to detangle day old knots.


 

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